Lawn Care and Landscaping Industry Statistics for 2025
In 2025, lawn care and landscaping ranked among the largest segments of the home services industry, covering routine mowing, seasonal cleanup, planting, irrigation, and full-scale outdoor improvement projects. In the U.S., the landscaping services industry was estimated at $188.8 billion in 2025 and employed more than 1.4 million people across 692,777 businesses, showing how large and spread out the sector is.
Statistics play a crucial role here since owners, agencies, and journalists require facts to explain what is going on and to make good decisions on prices, hiring, and planning of services. Workforce demand is expected to keep moving, with grounds maintenance jobs projected to grow 4% from 2024 to 2034, and resource limits like water also shape services since outdoor use is about 30% of household water use on average and can be higher in dry areas.
(2020–2025)
(2024)
(2025)
Lawn Care & Landscaping Market Growth Statistics
Lawn care and landscaping were a large, segmented market in 2025, with growth trends expected to continue into 2026 and beyond. The lawn care industry statistics below address the size of the market, its recent growth, the number of businesses, the employment it generates, and the category that drives demand for services.
- The U.S. landscaping services industry was valued at $188.8B in 2025, with 5.8% growth forecast for the year.
- From 2020–2025, the U.S. landscaping services market size grew at an average 6.5% per year.
- The U.S. landscaping services market was $178.5B in 2024, and it grew 7.1% in 2024 (year over year).
- In 2025, the industry represented ~692,777 landscaping service businesses, a 4.8% increase from 2024.
- In 2025, U.S. landscaping services employed more than 1.4 million people.
- The number of U.S. landscaping businesses was 661,235 in 2024, up 4.6% from 2023.
- Average profit margins were around 13.0% in 2025 for U.S. landscaping services.
- The global landscaping services market was estimated at $330.58B in 2024 and is projected to reach $484.79B by 2030.
- Global landscaping services are projected to grow at about 6.7% CAGR from 2025–2030.
- The U.S. landscaping services market generated $116.1B in 2022 and could reach $203.8B by 2030.
- The global landscaping products market was $88.64B in 2024 and is projected to reach $129.98B by 2030.
- Global landscaping products are projected at ~6.7% CAGR from 2025–2030.
- The U.S. landscape design industry was estimated at $9.3B in 2025, with a 3.6% CAGR over the past five years.
Consumer Behavior & Spending Trends
Most homeowners continue to invest in their outdoors, but they are now more careful in their decisions and seek value. The data indicates that there is a large interest in the maintenance, curb appeal, and outside living upgrades despite the overall decreases in budgets.
Homeowners
- The average homeowner was spending $12,050 in 2024 (across improvements, maintenance, and emergency repairs), down from $13,667 in 2023.
- Average home maintenance spending was $1,750 in 2024, down from $2,458 the prior year.
- Homeowners completed 5.6 maintenance projects on average, with landscaping at 2.6 projects.
- 93% of homeowners planned to take on home projects in the coming year, and 12% listed new landscaping among the most anticipated projects.
What Homeowners are Trying to Achieve Outdoors
- 33% of homeowners were making changes to outdoor areas to extend living space (with higher rates among Gen X and Millennials).
- 44% of Millennials and 42% of Gen X prioritized outdoor changes for entertaining (vs 34% of Baby Boomers).
- 92% of REALTORS® said they suggest sellers improve curb appeal before listing, and 97% said curb appeal was important in attracting a buyer.
DIY vs Hiring Professionals
64% of homeowners hired a professional for their outdoor project, while Landscape contractors (20%), stone/pavers/concrete specialists (15%), general contractors(15%), and landscape architects/designers(14%).
Contractors
Concrete
Contractors
Designers
Signals of Where Homeowner Dollars Go
Among homeowners doing outdoor feature projects, 77% changed plants/shrubs/trees, and 66% changed beds/borders. When buying outdoor products, aesthetics (71%) and durability (71%) were leading purchase considerations (followed by comfort (69%)).
Residential vs Commercial Demand
The homes (such as repairs, curb appeal, outside areas) and the businesses (continuous contracts, property regulations, requirements of big organizations) share the demand. Most of the money is usually made by businesses, even though homes continue to make a significant amount of volume in market research.
- Commercial settings accounted for 58.42% of revenue in 2024 (end-user split in its landscaping services market view).
- Commercial and industrial sites led with a 53.72% revenue share in 2025 in its U.S. lawn care market segmentation.
How Demand Behaves Across Segments
The success of landscaping directly relates to the property market and the level of expenditure by the homeowners. It indicates that the housing market is extremely significant to growth. Large companies can contribute to the maintenance of commercial demand. The dependence on these businesses will retain and demonstrate new spending by commercial businesses like hotels and resorts.
Lawn Maintenance & Landscaping Services Statistics
Lawn maintenance and landscaping remain popular in the green industry since they are always in demand, and a wide variety of services can be provided to homeowners. The data presented below indicate the frequency of lawn care, the most commonly used services, and the general trend in prices.
Frequency
9.9% of the civilian population (age 15+) did lawn and garden care on an average day. Among people who did lawn and garden care on a given day, the average time spent was 2.01 hours.
By gender (average day):
- Men: 12.1% participated; 2.25 hours average on days they did it.
- Women: 7.8% participated; 1.67 hours average on days they did it.
Lawn and garden care is more common on weekends/holidays than on weekdays:
- Percent Engaged: 9.2% weekdays vs 11.5% weekends/holidays.
- Average Time (entire population): 0.18 hours/day weekdays vs 0.25 hours/day weekends/holidays.
- Average Time (among participants): 1.91 hours/day weekdays vs 2.21 hours/day weekends/holidays.
Holidays
Holidays
Holidays
Service Types
From Landscape Management’s State of the Industry survey reporting, respondents said their companies offered:
- Mowing and maintenance: 79%
- Weed, disease, insect control, and fertilizer applications: 65%
- Hardscapes: 64%
- Design, build, and construction: 62%
- Irrigation: 59%
- “Full services” companies: 38%
Cost Trends
Prices can be very different depending on area, size of the yard, terrain, and services required. Below are the figures indicating the estimates of big consumer cost aggregators and the federal wage.
- Typical per-visit mowing benchmarks include about $30–$80 per visit, with hourly pricing commonly cited at $25–$60 per hour.
- Some reports show $50–$205 per mowing visit, with complex work billed at higher rates; routine labor often falls between $35–$70 per hour.
- For “bundle-style” lawn care spending, reports show an average of about $300, with common ranges falling between $100–$500 for basic needs like mowing, fertilization, and leaf removal.
- On the labor side, the median hourly wage for grounds maintenance workers was $18.50, a commonly cited reference point for labor costs in the sector.
- Industry surveys indicate that the difficulty in raising prices from the operator’s point of view increased from 39% to 44%, reflecting tighter margins and rising operational costs.
Sustainable Landscaping & Environmental Trends
Sustainable landscaping is increasingly important. Water prices are rising, droughts are more frequent, and new regulations require us to conserve water. The most significant lawn maintenance trends in 2025 have been smarter water use, eco-friendly machines, and compliance with local legislation, which guide landscapers.
Water Usage
- Outdoor water use exceeds 30% of total household use on average, and it can be as high as 60% in arid regions.
- The average American family uses more than 300 gallons of water per day at home, with roughly 70% indoors, meaning outdoor use is a major controllable share for many households.
- Landscape irrigation is estimated to account for nearly one-third of all residential water use, totaling nearly 9 billion gallons per day in the United States.
- Switching from a basic sprinkler timer to a WaterSense-certified controller can save a home up to 15,000 gallons of water every year.
- If all U.S. homes with automatic sprinklers used WaterSense controllers, the country could save up to 390 billion gallons per year.
- As of 2024, the WaterSense program has helped Americans save 9.9 trillion gallons of water and $245 billion in water and energy bills.
- In 2023 alone, WaterSense products saved an estimated 1.2 trillion gallons of water.
Eco-friendly Practices
The trend in landscaping is to provide landscapes in a friendly environment where people and companies attempt to reduce waste, water, and pollution.
- Smart irrigation and improved controls consistently reduce overwatering. Research shows that advanced irrigation controls can save around 30% to 50% of outdoor water use.
- In a 2025 peer-reviewed survey of U.S. landscape maintenance operators, 52% of participants said they had integrated battery-powered equipment into operations in some capacity.
- “In the same research, respondents reported that noise pollution and air pollution were the principal factors driving battery equipment adoption.
Regulations and Policy Signals
Rules change by city and by state, although in most locations, the rules now deal with the subject of lawn management and landscaping.
Water Restrictions
- Many cities limit watering to certain days and times. For example, Lewisville, Texas, only allows outdoor watering on two days per week.
- Drought rules can tighten quickly. In England, a major water supplier announced a temporary hosepipe ban starting July 22, 2025, stopping most outdoor watering.
Many cities limit watering to certain days and times. For example, Lewisville, Texas, allows outdoor watering only two days per week.
Drought rules can tighten quickly — similar restrictions have been implemented worldwide, such as temporary hosepipe bans in the U.K.
Equipment Regulations
- California required most new small engines (like lawn mowers and leaf blowers) to be zero-emission starting in 2024. Incentives were available to help small businesses buy new equipment.
- At the beginning of 2025, the federal government supported the right of California to impose stricter requirements, which could influence the national tendencies.
Fertilizer & Runoff Rules
- At least 11 U.S. states limit or ban phosphorus fertilizer for lawns because it can pollute waterways.
- Connecticut has regulations concerning the use of phosphorus, its timing and location, particularly close to lakes and on hard surfaces.
Technology & Smart Solutions Adoption
Lawn care and landscaping are using more technology. An increasing cost of water, noise restrictions, and new customer desires are compelling the industry to adopt smart irrigation, cleaner equipment, and easy digital applications. The options can assist companies to save time, reduce wastage, and provide their customers with a superior experience.
Smart Irrigation
Smart irrigation is increasingly gaining popularity due to the saving of water and the reduction of waste. The majority of household and business consumers desire tools that water only when they need and avoid overwatering.
- Experts estimate up to 50% of irrigation water can be wasted due to evaporation, wind, or runoff from inefficient irrigation methods and systems.
- Replacing a standard clock-based controller with a WaterSense-labeled irrigation controller can save an average home up to 15,000 gallons of water every year.
- If every U.S. home with an automatic sprinkler system used a WaterSense-labeled controller correctly, they can save up to $4.5 billion in water costs each year.
- Market research companies projected strong growth in smart irrigation overall, with the global smart irrigation market expected to reach $2.54B in 2025 and continue growing.
Lawn Equipment
The landscape equipment is evolving rapidly. Businesses are shifting to battery tools and robot mowers. The government rules, noise limits, and environmental concerns are causing the change to occur faster.
- In California, the population of small off-road engines (SORE) is 15.4 million, comparable to 14.0 million light-duty passenger cars in the state.
- New regulations required most newly manufactured small off-road engines used in equipment like leaf blowers and lawn mowers to be zero emission starting in 2024 (with different timing for some generator types).
- $30 million in incentives were offered to help small businesses buy zero-emission tools. That incentive program used up the full $30 million in less than a year through a voucher program for professional landscapers, showing strong interest in zero-emission equipment.
- Before new rules took effect, emissions from these engines were expected to be almost double passenger car emissions by 2031.
- Robotic mowing continues to grow. One forecast shows the robotic mower market rising at a 22.4% CAGR between 2025–2029.
Digital Tools
Lawn care companies increasingly rely on digital tools. Customers desire convenient online reservations, prompt responses, clear-cut updates, and pictures or videos of the work done. They also desire easy means of payment. That is why an increasing number of companies arrange jobs with the help of software, organize routes, communicate with customers, promote, and maintain a positive image.
- Research shows that 80% of homeowners consider online booking when choosing a service provider.
- 96% of homeowners expect a professional, easy-to-use website.
- 68% of homeowners want photo or video proof of completed work.
- 70% of consumers expect to book services online, and 94% are more likely to choose a contractor who offers online booking.
- When it comes to reviews and reputation, nearly 48% of adults use local news outlets as a source of business reviews.
- About 27% of consumers rely on a single review website, while most people check several sources.
- A growing group of about 6% now uses AI assistants to find or read reviews.
Digital & Online Trends in the Industry
Many homeowners now have the internet to locate, read, and reserve lawn care and landscaping services online. The majority of people begin with a Google search, read reviews, view pictures, and choose firms that allow them to book and pay in a short time.
Online Booking
Home services are rapidly turning into a standard online booking service. It is preferred by homeowners because it wastes no time, eliminates many discussions, and is very easy to schedule. Lawn-care and landscape companies receive more customers either at night or on weekends.
- 80% of homeowners consider online booking when hiring a home service pro.
- 96% of homeowners expect a user-friendly, professional website that serves as the front door to scheduling, service details, and proof of past work.
- Digital payments are also becoming standard. Nearly half of all home services transactions are conducted electronically, reflecting changing customer preferences for fast, low-friction payment options.
Search Behavior
Search for lawn care and landscaping is normally local and urgent. When a person searches the internet with the term “lawn mowing near me”, he or she may require service immediately or even on the same day.
- 76% of people who conduct a local search on their smartphone visit a physical place within 24 hours, and 28% of those searches result in a purchase. This shows that search visibility can quickly turn into real leads.
Reviews and How Customers Find Providers
Reviews are a big thing when a customer is deciding on a lawn care or landscaping service. It is not always possible to tell whether a site is good or not by only looking at it, so customers principally trust what other customers state.
- 26% of consumers use only one website for reading reviews before deciding to use a local business.
- 74% of consumers use two or more sources for reviews, indicating buyers commonly cross-check reputation.
- Consumers increasingly value photos/videos attached to reviews and long, detailed reviews.
- 20% of consumers say reviews as recent as two weeks old influence their decisions.
- Google now takes stronger action against fake reviews, including blocking suspicious posts and showing warnings on affected business profiles.
- Starting November 21, 2024, only verified Google Business Profiles could run certain Local Services Ads, increasing the importance of proper verification.
Key Takeaways / Industry Outlook
- The market is large, fragmented, and still growing. Lawn care and landscaping have hundreds of thousands of businesses and over a million workers. The market continued expanding in 2025, but competition remained high, so companies must provide good service and reliable work to stand out.
- Homeowners are also demanding lawns and outside projects, but are spending more selectively. Although their budgets are slightly smaller, the majority of people will still work on their yards. The companies that justify their prices and provide customizable service packages will do better.
- The amount of water restrictions and environmental regulations is transforming the way landscapers work. Various locations are subject to drought, water restriction, and fertilizer policies. Due to this, the customers desire water saving designs, less water-consuming irrigation, and eco-friendly landscaping.
- Technology is not something that can be ignored, but it is a necessity. The majority of the customers currently desire smart watering, battery-operated devices, internet reservation, and electronic payment. Modern tools and convenient online systems continue to provide strong benefits to lawn care businesses, building on growth observed in 2025.
The Bottom Line
The market data from 2025 lawn care and landscaping proves that the business is large and highly active, and it is evolving rapidly. House owners continue to spend on the appearance of the curb, on exterior maintenance, and minor enhancements. Companies will have increased expenses, employee issues, and environmental regulations.
Sustainability and technology are becoming a normal part of how the industry operates. Customers now request water-efficient irrigation, battery-powered tools, internet booking, electronic payment and strong review profiles. However, facts indicate that the fastest-developing companies are the ones that operate efficiently, apply intelligent technologies, adhere to local regulations on water and equipment, and adapt to the customers as quickly as possible.
References
- NALP (National Association of Landscape Professionals) — Landscape Industry Statistics
https://www.landscapeprofessionals.org/LP/LP/Media/landscape-industry-statistics.aspx - IBISWorld — Landscaping Services in the US (Industry Analysis, 2025) (paywalled)
https://www.ibisworld.com/united-states/industry/landscaping-services/1497/ - IBISWorld — Landscaping Services in the US (Market Size 2024–2025 + growth rates) (paywalled)
https://www.ibisworld.com/united-states/market-size/landscaping-services/1497/ - IBISWorld — Landscaping Services in the US (Number of Businesses, 2025) (paywalled)
https://www.ibisworld.com/united-states/number-of-businesses/landscaping-services/1497/ - IBISWorld — Landscape Design in the US (Industry Analysis, 2025) (paywalled)
https://www.ibisworld.com/united-states/industry/landscape-design/1402/
- Grand View Research — Landscaping Services Market (Global size 2024; forecast 2030; CAGR; end-user share)
https://www.grandviewresearch.com/industry-analysis/landscaping-services-market-report - Grand View Research — U.S. Landscaping Services Market Size & Outlook, 2022–2030
https://www.grandviewresearch.com/horizon/outlook/landscaping-services-market/united-states - Grand View Research — Landscaping Products Market (Global size 2024; forecast 2030; CAGR)
https://www.grandviewresearch.com/industry-analysis/landscaping-products-market - Mordor Intelligence — United States Lawn Care Market (commercial/industrial revenue share 2025)
https://www.mordorintelligence.com/industry-reports/united-states-lawn-care-market
- Angi — 2024 State of Home Spending Report
https://www.angi.com/press/2024-state-of-home-spending-report - Houzz — Press release: Gen X & Millennials extend livable space with outdoor projects (pro hiring data)
https://www.houzz.com/press/953/Gen-X-and-Millennial-Homeowners-Extend-Livable-Space-With-Outdoor-Projects-Houzz-Study-Finds - Houzz — 2024 U.S. Houzz Outdoor Trends Study (download hub)
https://www.houzz.com/magazine/2024-u-s-houzz-outdoor-trends-study-stsetivw-vs~176497534 - National Association of REALTORS® — Remodeling Impact Report: Outdoor Features
https://www.nar.realtor/research-and-statistics/research-reports/remodeling-impact-report-outdoor-features
- U.S. Bureau of Labor Statistics — ATUS Table 1 (includes 9.9% participation; 2.01 hours among participants; gender splits)
https://www.bls.gov/news.release/atus.t01.htm - U.S. Bureau of Labor Statistics — ATUS Table 2 (weekday vs weekend/holiday: 9.2% vs 11.5%, etc.)
https://www.bls.gov/news.release/atus.t02.htm - U.S. Bureau of Labor Statistics — American Time Use Survey: 2024 Results (PDF news release)
https://www.bls.gov/news.release/pdf/atus.pdf - Landscape Management — LM State of the Industry (services offered: mowing 79%, irrigation 59%, etc.)
https://www.landscapemanagement.net/lm-state-of-the-industry-something-to-smile-about/
- Angi — Lawn Mowing Cost (per-visit and hourly benchmarks)
https://www.angi.com/articles/how-much-does-lawn-mowing-cost.htm - Angi — Lawn Care Cost (average ~$300; typical $100–$500 for basic tasks)
https://www.angi.com/articles/lawn-care-cost.htm - HomeAdvisor — Maintain a Lawn (mowing $50–$205; routine labor ranges)
https://www.homeadvisor.com/cost/lawn-and-garden/maintain-a-lawn/ - U.S. Bureau of Labor Statistics — Grounds Maintenance Workers (OOH: median pay + projected growth 2024–2034)
https://www.bls.gov/ooh/building-and-grounds-cleaning/grounds-maintenance-workers.htm
- U.S. EPA WaterSense — How We Use Water (300+ gallons/day; ~70% indoors; ~30% outdoors)
https://www.epa.gov/watersense/how-we-use-water - U.S. EPA WaterSense — Statistics and Facts (30%+ outdoors; up to 60% arid; up to 15,000 gallons/yr controller savings, etc.)
https://www.epa.gov/watersense/statistics-and-facts - U.S. EPA WaterSense — WaterSense Labeled Controllers (50% waste estimate; controller benefits)
https://www.epa.gov/watersense/watersense-labeled-controllers - U.S. Department of Energy (FEMP) — Advanced Irrigation Controls (30%–50% savings framing)
https://www.energy.gov/femp/water-efficient-technology-opportunity-advanced-irrigation-controls - U.S. EPA WaterSense — Accomplishments and History (9.9T gallons + $245B through end of 2024)
https://www.epa.gov/watersense/accomplishments-and-history - U.S. EPA — Press Release: WaterSense saved 1.2T gallons in 2023
https://www.epa.gov/newsreleases/watersense-labeled-products-helped-american-businesses-and-homeowners-save-over
- City of Lewisville (TX) — Outdoor Watering Restrictions (two days/week)
https://www.cityoflewisville.com/our-services/outdoor-watering-restrictions - Thames Water — Temporary Use Ban announcement (ban effective July 22, 2025)
https://www.thameswater.co.uk/news/2025/jul/thames-water-announces-temporary-use-ban-july-2025 - Thames Water — Temporary Use Ban in force (July 22, 2025)
https://www.thameswater.co.uk/news/2025/jul/thames-water-temporary-use-ban-in-force-22-july-2025 - California Air Resources Board (CARB) — SORE Small Engine Fact Sheet (15.4M SORE vs 14.0M passenger cars)
https://ww2.arb.ca.gov/resources/fact-sheets/sore-small-engine-fact-sheet - CARB — Press Release: zero-emission SORE rule + small business incentives context
https://ww2.arb.ca.gov/news/carb-approves-updated-regulations-requiring-most-new-small-road-engines-be-zero-emission-2024 - U.S. EPA — Vehicle Emissions California Waivers & Authorizations (includes SORE action references)
https://www.epa.gov/state-and-local-transportation/vehicle-emissions-california-waivers-and-authorizations - Federal Register — EPA notice on California Small Off-Road Engines Regulations (Jan 6, 2025)
https://www.federalregister.gov/documents/2025/01/06/2024-31123/california-state-nonroad-engine-pollution-control-standards-small-off-road-engines-regulations - U.S. Congress (CRS) — California and the Clean Air Act (CAA) Waiver (mentions Jan 2025 EPA actions)
https://www.congress.gov/crs-product/R48168 - Connecticut General Assembly — State laws banning phosphorus fertilizer use (report)
https://cga.ct.gov/2012/rpt/2012-R-0076.htm - UConn CAHNR (Soil Testing / Extension) — Connecticut phosphorus law guidance (buffers, surfaces, etc.)
https://soiltesting.cahnr.uconn.edu/your-lawn-and-the-phosphorus-law/
- Fortune Business Insights — Smart Irrigation Market (USD 2.54B in 2025)
https://www.fortunebusinessinsights.com/smart-irrigation-market-105193 - Frontiers (peer-reviewed) — Battery-powered landscape equipment adoption (52% integration; drivers)
https://www.frontiersin.org/journals/horticulture/articles/10.3389/fhort.2025.1490879/full - Technavio — Robotic Lawn Mower Market (CAGR 22.4% 2024–2029; forecast published 2025)
https://www.technavio.com/report/robotic-lawn-mower-market-industry-analysis - Housecall Pro — Home Service Customer Service Report (80% online booking consideration; 96% website expectation; 68% photo/video proof)
https://www.housecallpro.com/resources/home-service-customer-service-report-trends-statistics/ - ServiceTitan — Online booking expectations (70% expect online booking; 94% prefer providers that offer it)
https://www.servicetitan.com/blog/pantheon-recap-online-booking - Jobber — Home Service Economic Report (digital payments; nearly half electronic transactions)
https://www.getjobber.com/home-service-reports/feb-2025/
PDF version: https://www.getjobber.com/wp-content/uploads/2025/02/Jobber-HomeServiceEconomicReport-Feb2025.pdf - Think with Google — Local search conversion statistics (76% visit within 24h; 28% purchase)
https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/local-search-conversion-statistics/ - BrightLocal — Local Consumer Review Survey 2025 (one-site vs multi-site; 48% local news; 6% AI tools; 20% two-week recency)
https://www.brightlocal.com/research/local-consumer-review-survey/
- UK Competition and Markets Authority (CMA) — Google undertakings on fake reviews (Jan 24, 2025)
https://www.gov.uk/government/news/cma-secures-important-changes-from-google-to-tackle-fake-reviews - ICPEN (International Consumer Protection and Enforcement Network) — Summary of CMA Google undertakings (Feb 4, 2025)
https://www.icpen.org/news/1403 - The Verge — Google Maps warning labels / fake review enforcement (Sept 26, 2024)
https://www.theverge.com/2024/9/26/24254882/google-maps-removing-fake-business-reviews-warning-message
- Google Local Services Help — About Google Business Affiliation (verified GBP required)
https://support.google.com/localservices/answer/13538718?hl=en - Google Local Services Help — Business screening and verification requirements (verified GBP required)
https://support.google.com/localservices/answer/12174778 - AP News — LSA change coverage (Nov 21, 2024 verified GBP requirement)
https://apnews.com/article/09eb0cbd44c5b7e8b86f57560a6b3c0d - Search Engine Land — LSA change coverage (Nov 21, 2024 GBP requirement)
https://searchengineland.com/google-local-service-ads-google-business-profile-447436
